Online Reputation Management (ORM)

Online Reputation Management or ORM, as the name suggests, is the process of managing the perceptions prevalent about a corporate entity or even an individual on the Internet, on web based networking sites and social media, and on Search Engine Result Pages (SERPs). Another term used for it is Corporate Reputation Management. The Reputation Management Services could also be referred to as Brand Reputation Management Services if the entity whose reputation being managed is a brand rather than a corporate.

Why you need Corporate Reputation Management services?

The importance of reputation management services should not be underestimated, as user generated content about products and companies has become very influential today with burgeoning of consumer complaint forums online. These have become important enough to impact search engine results and sway your potential customer into going with your competitor instead. As such, Unzip Logic Systems brand management services are the best option for corporate reputation monitoring, protection and management.

For more details, check out the Online Reputation Management Packages we offer. 

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How are Reputation Management services different from SEO?

Online Reputation Management is related to SEO or Search Engine Optimization services, and it uses many of the same techniques. However, ORM has different goals from SEO. Online Reputation Management primarily aims to promote positive or neutral content about an entity – individual, brand or company – rather than just generate more traffic with relation to certain keywords. The main objective is to push negative results down in SERPs, so they are seen by fewer people when searching for that entity.

Reputation Management Services – What is the process?

The process we follow for online reputation management services is simple and includes the following:

1. Promotion of existing positive content
2. New content and social media profile creation
3. Active involvement in the social web sphere (through forums, blogs, social networking)
4. Responding to negative reviews on different online media.

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