App Store Optimization Services Company

The app market is highly competitive. In 2022 alone, there are approximately 1.96 million applications in the Apple App Store and approximately 2.6 million applications in the Google Play Store (Source: Statista). Creating a good app is not enough. It must stand out and attract the attention of your target audience; ASO can help you do this.

As a leading ASO agency, we have developed a proven approach to app store optimization based on our experience.

• ASO Top Tips: Our approach includes quality research, analysis, ranking and content targeting to increase your app’s visibility. We increase our chances of reaching customers by ensuring that your application is discovered through the search terms used by your target audience.
• Application Title: Application title or title is the most important part of ASO. It should strike a balance between uniqueness, branding, and relevant keywords. We recommend concise titles, followed by a separator (dash or vertical bar), and strategically incorporating keywords.
• App Description: An app’s description must clearly explain its functionality, features, and why users should download it. We emphasize the importance of keeping the description simple, concise, and regularly updated to drive downloads.
• App Reviews & Ratings: Reviews and ratings have a significant impact on app rankings, we assist in encouraging ratings and reviews from satisfied customers through prompts or incentives. We also analyze your existing reviews, strive to increase the volume of positive-sentiment ratings, and leverage user feedback to improve your app’s ASO performance continually.
• App Logo: Recognizing that a visually appealing app logo is crucial in creating a positive first impression, we recommend compelling logos with eye-catching colors, unique shapes, and imagery that aligns with your app’s branding.
• App Screenshots: We include screenshots and videos in your app’s listing that allow potential users to visualize its features and functionality, ultimately persuading users to download the app. These visual assets serve as your window display to the world.
• App Publisher Name: The publisher’s name and reputation also influence app searchability. We help you choose an ad name that accurately describes the type of app you’re creating.
• App Categories: We know that choosing the right categories is important for success, so we help you choose the right categories for your apps in the app stores. When making this decision, we consider factors such as what best suits your app, user sentiment, and target audience.
• App download and storage: Once the download is complete, we display incentives including personal features, actively seek user input and actions, and update the app regularly.